How Did Apple Get It So Right?

Since it started back in 1977, Apple has gone from strength to strength and is one of the biggest international companies. In fact, in 2020, it became the first US company that is publicly traded to reach $2 trillion in value.

Only two years earlier, in 2018, it hit the $1 trillion mark and has been openly acknowledged as one of the most valuable companies in the entire world for a decade now.

It seems like the company can do no wrong. However, there have been plenty of mistakes, internal fights and other intrigues along the way.

The Steve Jobs Impact

The company was co-founded by Steve Jobs and Steve Wozniak. However, it is the first name on the list that most people know and think of as being synonymous with the Apple brand. Jobs was born to be an entrepreneur – he understood people and how to translate that into a business idea.

In fact, he had virtually no understanding of technology at the time of starting Apple. He just knew that personal computers were going to be the next big thing.

To Jobs, research and creativity were the key to building any business. He was fascinated with the idea of the personal computer and how it could change the way the world works – quite literally. This fascination is what has never left the company, allowing them to grow and adapt as the world of technology has grown and adapted.

Performance, Design And Forward Thinking

Jobs often said that when his company created devices, he was always thinking about the user experience. He wanted to make devices that were enjoyable to use and where the interface was simple. In this way, the company was not reactionary to changing tides in technology – they were part of the cause of the changes in technology.

However, it wasn’t just about the technology. Apple focused on the entire package. From the 1980s onwards, Apple had staunch competition from Windows and a host of computer manufacturers using the operating system. The big difference was that Apple had control of everything – the design of the computer, the operating system and the overall cohesiveness of the package.

With the iMac in 1998, Apple did something that no one else could or would – they created a truly beautiful computer. There was no functional tower block sitting beside a monitor or hiding under a desk. The all-in-one computer was beautiful and powerful.

Building The Apple Ecosystem

From the turn of the millennium, Apple upped their game once again and became as innovative as the online slots Canada has to offer. The company branched out from computers and started producing the iPod, the iPhone, the iPad and the iWatch. All of these products lived within the ecosystem of strong design and great functionality that Apple was known for.

With these new innovations, Jobs was focused on design – aesthetics and usability. This became a company philosophy and led to Apple revolutionizing a number of technologies. Remember the early iPods with the wheel navigation and the release of the first iPad? These were all things no one knew they needed until they were available.