Websites have become the new store fronts of the world, allowing people from across the globe to get their own little piece of virtual real estate. Ten years ago, putting a website and keeping it maintained required extensive coding knowledge, which usually meant having to hire a web developer to put it together and make it run smoothly. This has changed significantly, and an average person these days can easily build their own website and have it up and running in just a matter of hours.
Building a website is just the first step to take, however, and there are a large number of tweaks and optimisations that need to be made before it’s worthy of being a friendly and welcoming website that visitors will enjoy using.
Ease of Navigation
This is one of the most important parts of the website, as a visitor that can’t find their way around easily is much more like to leave. The navigation bar should always be visible and easy to reach and should allow the visitor to have instant access to the entirety of the website.
With well over a third of all internet users now using their mobile devices to browse websites, it’s important that the website works just as well on mobile as it does on desktop. This means that all of the navigation menus need to be fully accessible on a smartphone or tablet, and that the pages need to automatically adjust to the size of the screen. Fortunately, with modern website building platforms, much of this is already baked in to the basics of the website.
Internet users are not known for their patience, so it’s a good idea to make sure the website loads as quickly as possible. There a few different ways of accomplishing this, many of which are concerned with the technical side of the site. But it can also be a big help to avoid using pictures that are too high a resolution, while also ensuring that pages don’t have to load too many objects at once. Having a simple, clean, and easy to navigate site usually lends itself to quick loading times and learning about a few technical tweaks to improve speeds is worth doing.
Welcoming To Visitors
There are not that many people that want to spend their time on a website that’s overflowing with too much jargon or has too much information being thrown at them at once, regardless of whether it’s a food site or one for gaming online. The overall theme needs to be one that provides a welcoming and relatable experiencing, which includes having easy to read text that anyone can understand. Having a target audience can be a big help in knowing what kind of language to use for the site.
Having an unsecured website in today’s world is a big no-no, and is likely to chase people around, especially if visitors are able to add details like email addresses. For this reason, it’s a good idea to make sure it has the latest security features, such as HTTPS, which means that their browsing experience if fully secure.