Building a brand from scratch is something that is not for the faint of heart, but it is something that can be very rewarding when the desired results are achieved.
Every brand started somewhere, and while some have garnered a huge following due to a little bit of luck, others have gotten where they are due to sheer grit, determination and hard work.
However you get there, brand building is important and something you need to put time, energy and effort into, just like online betting!
Determine your audience
When you’re working on a brand strategy you need to determine who your target audience is. You’ll need to work out what demographic you want to appeal to, and how best to speak to them.
There may be market research available that will help you determine what market you want to reach, or you may want to conduct your own research to get truly accurate figures
Establish a mission statement
Your mission statement can be as simple as you desire, but ensure that it clearly defines your mission and what you offer. You can think of it as your company’s pledge, and can either publicise it, or keep it private and use it as a guide and motivator.
Outline your key qualities
No one is going to buy into a brand they don’t know or understand, and if you can clearly outline your key qualities and what you have to offer, you’ll gain customer trust.
The more a potential customer knows about what your brand has to offer and what qualities it has, the better the connection.
Create a logo
If you are building a brand the first thing you may want to do is create your logo. But before you do this you need to know what market you’ll be appealing to, who your target demographic is, and what your brand aspires to be.
Once you know exactly whose attention you want to grab you can start designing a logo that will speak the loudest. You can also come up with a tagline that is brand and market appropriate.
Decide on your voice
Are you a brand for every man, or are you for the sporty, the elite, the cool, the well educated or those who are looking for something offbeat? Decide what voice your brand is going to have and work within that.
If you are sticking to the mainstream you’ll need to speak t the mainstream audience, but if you want to attract the attention of those who don’t fit the mould, you’ll need to have a loud voice that says exactly that.
Spread your message
Once you’ve done all of the above, it is time to spread your message. Establishing a web presence can be the first step to doing this, as can harnessing the power of social media.
Depending on your budget you may also be able to embark on print and media advertising campaigns. However you do it, make sure you spread the word loud and clear and make people it up and take notice!